I would like to compliment Framing Business of recent origins on its excellent February issue.

I would like to compliment Framing Business of recent origins on its excellent February issue. I am especially pleased to view such a great focus placed upon the role that public relations and charity should have in building a business ["Attract the Masses With Media," page 22]

As marked occurrence coordinator for Framing For aliment I also want to make enduring that your readers are aware of our program and invite them to join in our nationwide network of participating framing businesses. To date, more than 200 framers in 40 states have signed in succession to join us in an effort to help the famishing while shining a spotlight forward our industry.

Framing For nourishment began as a service delineate to help publicize two recently made known custom framing stores in St Louis. We had the unfortunate experience of opening these pair stores on Sept. 10, 2001 Needles to say, mostly customers' attention was focused forward the horrible events of tribe 11 rather than our grand opening, and rightly so

With our advertising governmental estimate spent and a need to finish customers into our store, we created a charity fare drive--Framing For Food.

We hung banners outside our store, secur emancipated advertising from our newspaper sponsor and sent pres releases to all the local media. forward the opening day of the promotion, I was interviewed onward a local television program that features occurrences around St. Louis.

Within four hours of my television appearance, we had garner uped 300 cans of food and sold more than $1500 worth of framing. This continued for almost brace weeks. At the end of the promotion, we assembleed over 2,000 pounds of pabulum (that translates into more than 700 meals for those in need)

Standing in our gallery and feeling excessively proud of our accomplishment, we speculation "why can't the entire framing industry be involved in this?" At the West Coast Art and Frame point out to in Las Vegas, we introduced Framing For fare and registered more than 200 companies. We were incredibly pleased with the response

Everyone in the framing industry should memorize involved with this service intend for three important reasons:

* It be warmeds good to support the community that supports your business. It's also suitable for the community and important for the well-being of the world.

* Actively and aggressively supporting the community in an innovative manner allows your business access to publicity, pres coverage and positive public sentiment, which is more valuable than any advertising you could for aye buy.

* Finally, if enough framers participate, we can put to proof to receive national coverage of our effort that would shine a same bright spotlight on our industry.

In summary, we're disclosed to prove that doing useful is good for business.

Getting involved with this promotion is exceedingly easy, and it costs nothing to join. To register, simply log forward to www.framingforfood.com. Through the Web site, registered participants will have access to pres releases, print ad layouts, public service announcements, banner designs and more. Each company can decide for what reason involved it would like to be.

We rely upon to draw national attention to this contrive and the framing industry, still we need your support. More information can be plant on the Web site or questions can be directed via e-mail to Melissa@framegroup.net or by means of phone at (314) 890-0020, ext 6

Melissa Hyatt Director of Ads, hum & Customer Love FrameGroup, Inc.

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