of the present day YORK--Artists and designers seem to be flocking to the Licensing point out to an event firmly established as the same of the most important tools in the modern marketing mix.

of the present day YORK--Artists and designers seem to be flocking to the Licensing point out to an event firmly established as the same of the most important tools in the modern marketing mix, according to present to view officials. L!censing 2002 International takes place at the Javits Convention Center June 11 to 13

Responsible for more than $130 million in royalty incomes and more than $13 billion in retail sales in the past year, art and design has become the same of the fastest growing sectors in licensing, resulting in agreements with manufacturers and retailers to effect paper goods, textiles, home furnishings, giftware and more. The "Showcase" for the art and design community is a central focus of the annual trade display where more than 100 of the 450 exhibitors display talent and trends

"The chance to come together and negotiate deals with manufacturers and retailers from around the world in united place has made the annual Licensing exhibit to the business show of choice for artists and designers," said Diane Stone, form into groups show director for Advanstar Communications, organizers of L!censing 2002 International. "The point out has become the global marketplace for doing the in the greatest degree important deals in this sector."

"The business of licensing illustrations, designs and other works of art has shown dramatic increases through the whole extent of the past few years," said Charles Riotto, president of the International Licensing Industry Merchandisers' Association. "Artists have result to recognize the great potential in licensing their works to various produces to create an ongoing income stream. Likewise, retailers have raise a very strong market among loyal consumer The International Licensing display is the ideal place for artists to expand profitable relationships to grow their business."

"There is a tremendous amount of prospect that you can't get anywhere else" said Suzanne Cruise, possessor and president of Suzanne Cruise Creative Services Inc. "The point out to has the best concentration of manufacturer and retailer decision makers anywhere. It is a major asset to my business to be there."

For manufacturers and retailers, the display offers the chance to find the nearest big artist or designer and to find abroad what the hottest trends are. "We are always trying to find the nearest hot artist to license," said Judy Heffron, director of marketing for Enesco which has deals with of the like kind notable artists as Mary Engelbreit, Julie Ueland and Randy Ouzt "The Licensing indicate is the place to view diverse portfolios and to diocese who's new and who's big."

"There isn't any other exhibit in the country that can compare in seasons of size and diversity," said Jeff Grinspan of Sakura Inc. which bears tabletop items. "It's the undivided place you can see in such a manner many licensors."

"For me specifically, the development of the art and design composing is extremely important," he added. "I have been coming to the point out to for seven years now and have seen a tremendous increase in the exhibitors in that category. This is also the undivided category where one can flaw the latest trends. I walk the entire show--you not ever know where you will view something new."

York Wallcoverings has been sending representatives to view the exhibit for more than five years. "We reach [i]or[/i] attain any place [i]or[/i] point to the show to consider for new artists and designers and to catch the latest runs that our studio can then translate for us," said LeRue Brown director of marketing. "With our advanced printing techniques, we are able to duplicate artists' work exactly onto our wallcoverings.

Sean Patterson, vice president of Patterson International, has been an exhibitor for the past five years. "I continue to attend because it is a global meeting place," he said. "I do not have to travel all athwart the world, everyone comes to you."

"It is the exhibit nothing can compare," said Jennifer Zolan, president of Zolan Fine Arts LLC "There is great aspect and it is a great place to network because companies arrive from all over the world. It is where I take care of business."

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