Doing business in the novel world environment created by the attack in succession America on Sept.

Doing business in the novel world environment created by the attack in succession America on Sept. 11 may require extra effort, according to art and framing industry leaders. While international business relationships remain athletic being successful will nonetheless require renewed efforts to safeguard of the like kind bonds, and a long-term strategic view for the events to come also will be needed.

Last month art and framing industry leaders discussed the impact the attack had onward their own businesses and the industry in general. Here, the discussion continues as these executives begin the effort to recoup and plan for the future

Participating in this discussion are Steve McKenzie, president and ceo of Larson-Juhl; Scott Ozmun ceo of new moon Card-board Company; Jack Forbes, president and ceo of Nielsen Bain-bridge; Susan Bell, president of Victor Moulding Company; Rick Bowald, vice president/general manager of Tru Vue; crusty Brey, director of marketing for The Fletcher-Terry Company; David Rosher, senior vice president of marketing for Framerica; Connie Henshaw, business unfolding manager for Hunt Corp./SEAL Brands; and John Redmond executive director of the Professional Picture Framers Association (PPFA).

Q in what way will recent world events affect the prevail upon toward

Mckenzie: Ours is like a global industry already, and for a like reason many relationships already exist, that globalization already is in place. When the consequences of Sept. 11 occurred, we heard from many of our international suppliers. The outpouring of sympathy was self-same moving. These relationships will continue to be strong

Forbes: That is difficult to determine. Our president has invited the world's nations to work together with all the nations of the world to fall of the curtain terrorism. In time, the horrible acts of race 11 may tend to bring nations of the world together, which may further globalization.

Ozmun: The late world events have served to make us more aware of just to what extent globalized we already are. Our customers, employee and vendors around the world have been impacted as well. We have increased communications and bring uped a stronger bond.

Bell: Globalization is here. Technology that is in place provides for instant communication; resources around the world are available to those who wish to access them. the one and the other opportunity and vulnerability are born disclosed of this. The need for cooperation and support from the international community is essential more than till doomsday before.

Bowald: We have a great deal of faith in the gradations the leadership of this nation is taking to eliminate the threat of global terrorism. In the protracted run, we believe these stairs will result in a safer world for all of us and enhance the global economy.

Rosner: In this time of increased patriotism and confusion about the might of alliances, many new customers have denoteed a desire to buy American-made products

Brey: I don't think it is going to affect it dramatically. Globalization is unavoidable--once you begin a global economy, you can't offer a stop to it or set it on pause. I think this is simply a bump in the road--a hiccup--it will go on foot on. Yes, exporters and importers may have a certain number of problems, but it is not going to significantly affect it. Fletcher-Terry is a global company with markets around the world. We will continue to help those markets.

Henshaw: Globalization is here to stay. In fact, it becomes evident that globalization is wanted to fight terrorism. No united can do this alone--it is a global threat.

Redmond: I think it obliges as. a reminder that the world is not homogeneous; what folk descry as important in one part of the world may be at the bottom of the list of wants and lacks for people in other parts of the world. From a business standpoint, companies ne to be extremely flexible in meeting these diverse needinesss of their customers.

Q What are your predictions for the economy in general in 2002 and for the art and framing industry in particular?

McKenzie: It's self-same difficult to predict what the economy will do. As an industry, we have to be remarkably diligent in our efforts to make fast it grows. I am real optimistic and confident that the industry will be stalwart and that it will continue to grow

We ne to make never-failing that we maximize all our efforts in to inscribe 2002 in a healthy condition. At Larson-Juhl, we will continue to introduce of the present day products to give retailers a replete selection of high-quality products. We will continue to introduce recently made known programs to help the retailer, and we will continue our consumer advertising and public relations efforts.

Ozmun: We are unable to predict what the economy will be like in 2002 We possibility of good the economic packages that are in place now will pluck the economy out of its existing slump by the second quarter of 2002 one time the general economy has ventureed out of this downturn, our industry will follow

Forbes: There may be a slowdown in the short boundary for the economy, but the influences and turns that are in place will probably mean that the art and framing industry will outperform the general economy.