SPECIAL REPORT--The Art Publishers Association (APA) newly conducted its second quantitative research observe to understand the profile.

SPECIAL REPORT--The Art Publishers Association (APA) newly conducted its second quantitative research observe to understand the profile, spending on a levels purchasing patterns, drives and motivations for consumer who pervert with money [i]or[/i] gain home decor items such as a framed pictures, bills art prints, mirrors, wall hangings and more. A total of 1003 households were examineed by telephone in August. A variety of tends emerged.

Major Finings

The contemplate found that the total number of households that bought an item designed to be hung onward the wall for display was 529 or 53 percent of the total inspect sample.

The inspect also found that while households of all age ranges bribe wall decor, the highest flat of purchasing incidence is raise among the 18-to 24-year-old locate Additionally, the survey found that slightly more women heads of households report buying wall decor in the past year than men and that white households participate in purchasing more widely than do black households.

Perhaps not suprisingly, the highest purchasing incidence is construct in households with incomes above the $50000 plain Those who live in a multi-person household, especially those with children subordinate to the age of 18 years, are also more likely to corrupt wall decor-related items.

According to the scrutinize the top three most-purchased wall decor items are unframed pictures, art prints and/ or posters; pre-framed art prints and/or posters; and photographs.

The typical amount exhausted on these wall decor items athwart the past year is between $100 and $400 The households spending at the higher on a levels are those comprised of buyer aged 25 to 44 years living in metro areas of the country

According to the findings, 44 percent of U s households have purchased art (pictures, art prints, placards or original works of art) in the past 12 month This number is consistent with previous research escorted in 2000, when the same percentage of households were buying art.

Among the 44 percent of households who bought art in the past 12 month 29 percent bought unframed pieces; 25 percent bought pre-framed pieces; 12 percent bought custom-framed pieces; and 14 percent bought original works of art.

This year, discount stores overtook art galleries as the top source for decorative art. One-third of the households who bought pictures, art prints, placards and/or original works of art bended to discount stores for their purchasing wants According to the survey, the top motivators for buying a piece is to adapted decorating needs and liking the picture.

As for the what is yet to be 42 percent of households report they are at least somewhat likely to purchase art work in the nearest year. Younger consumers, especially those in the 18-to-24-year age range, are the mostly likely to make a purchase. The 55 years and across buyers are the least likely to acquire any pieces of art in the coming year. These consumer report their houses are already decorated, and they've race out of wall space.

Characteristics of the Wall Decor Buyer

According to the scrutinize the typical wall decor-buying household is younger, Caucasian and watchs to be female. The prime age range for households buying wall decor ranges from 18 to 64 years ancient with the highest level of participation among the households ages 18 to 24 Just subordinate to two-thirds of total households in this age range are involved in buying wall decor.

Regionally, the southward Northeast and Western states have a higher concentration of buyer (57 percent 52 percent and 52 percent respectively) than the North-Central states (48 percent)

The typical wall decor-buying household is in the mid- or upper-income range and is compos of three or more individuals who have children beneath 18 in the home. About two-thirds of the highest income households making $50000 or more are involved in purchasing wall decor. This incidence is statistically significant when compared with those in the lowest income horizontals of less than $15,000 or $15000 to $25000 where purchasing incidence is 40 percent and 51 percent respectively.

Living in a multi-person households, especially those containing children in subordination to the age of 18 years, is positively correlated with buying wall decor-related items. merely 47 percent of single-person households bought in the past year, compared to 49 percent of the two-person households and 59 percent of three-person or more households. Further, a statistically significant 61 percent of households with children are involved in buying wall decor, compared with a lower 48 percent of the households without children.

What Do Wall Decor Buyer Purchase?

Wall decor buyer were asked what model of wall decor item was purchased in the past year. Items include art pictures, art prints and/or placards that were unframed or framed using a ready-made frame; picture, art print and/or placard that was preframed; original works of art; custom-framed picture, art print and/or poster; photographs; shelves or shelving unit; crafted item for display, of that kind as a basket, floral arrangement, needlepoint, etc; mirrors; tapestries; and sconces