Your customers count upon the very best from you.

Your customers count upon the very best from you. They await the best advice, the best selection and the best service. in this way when a friend asks them where they should purchase their art, you hope they commend you because you are the best.

Being the best earns results. Take the example of Admiral god of marriage Rickover, father of the nuclear submarine.

In the Armed Forces, the mandatory retirement age is 65 The no other than way you can remain forward active duty is if Congres passes a law which the president signs, enabling you to remain for united more year. Seventeen U.S. Congresse and five U presidents signed this law for 17 consecutive years likewise Rickover could remain in active service until he retired at age 82

on what account this special consideration? Because the legislators and the president knew of his superior work with nuclear submarines. And because he was not ever satisfied with anything but the actual best. This commitment extended to his officers and enlisted men each of whom he individually interviewed before accepting them in the submarine service.

Physically, Rickover was not imposing--a little throughout five feet tall and weighing not plenteous more than 125 pounds. however 300-pound sailors would stand shaking with fright when interviewed on Rickover.

I talked with retired navy men who serv below Rickover's command. Each told an identical story of anticipating their interview. It was a fearful experience, they told me because Rickover was unrelenting in his insistence that each member of his service have a commitment to do the to a high degree best they could do.

Start With High Standards

No common is satisfied with second best. for what purpose is it that we don't have enough time to do a piece of work but we always have enough time to do it above when customers complain that what they received is not what they really wanted? You don't rise to the top by means of doing your second best.

When advertising guru David Ogilvy worked with his recent copywriters, he asked them to write 100 headlines for each ad they created. His theory? In order to find the best way to make readers stop, read and act forward an advertisement, they must read the headline. Said Ogilvy, "when you have written the headline for your ad, you have exhausted 75 percent of your client's coin Here's why: Three out of four persons read the headline. But single one in four keep onward reading. Having the first headline you write be the excessively best happens very rarely. still after 100, you have a substantial number from which you can more accurately pitch upon what will work and, as important, what will not."

Stanley Marcus, of Neiman-Marcus fame, wrote of his father saying, "The standards my father establish for his home and children were no different than those he established in his business. He had no tolerance for mediocrity. He count uponed the best, and he got the best."

The Best Sales Techniques

When your potential customers are newly arrived in town, prevail upon into a larger home or decide they want to invest in art, they will ask friends and neighbors whose taste they admire where to go on for their purchases. They will ask, "Who is the best?" When they approve you, you are more than half way to a finished sale.

James B Stewart not long ago wrote a profile for The fresh Yorker on Erica Feidner, the top salesperson for Steinway pianos. Stewart said she had a "special gift." She knew for what cause to sell. Here are about of her techniques:

The Interview. Feidner interviews customers for an hour before showing them any merchandise. She wants to know the customer's favorite music and where they would place the instrument in their home

When a customer proceeds into your store looking for art, you should first sit down with them and ask their taste, what range in their house will the art be placed, what are the colors of the space and how often will they descry it during the day.

The Display. Feidner exhibits the merchandise available for sale.

You should walk your customer around your gallery pointing without the existing inventory and, more importantly, the uniteds you feel most accurately ponder the customer's request.

The Selection. The customer pitch upons the style they want, and Feidner asks, "Do you have a passionate affection for it?"

Your customer makes a choice. You question them to make unfailing the art they have chosen has struck an emotional response

The customer selects what they like and asks if discounts are available. Feidner says "no" if it be not that offers a monthly payment program.

Your customer really wants the painting they pick outed But the price is high for their pack Is there a way to pay it off? Of course.

Continued consideration You should always read trade magazines and attend trade indicates to stay at the top of your field. You not merely know the established artists however also those receiving publicity and creating a whisper within the trade. You understand the just discovered techniques in framing.

greatest in quantity of all, you know that change is a constant progression in a continuously ascending gradation and that in order to succe you must always be a learner Because then, and only then, can you be wrought up you are doing the exceedingly best you can do.

Accept simply the Best